CELESTIAL FLOAT
in an act to engage the wider creator community of Snap Inc., Snap Labs, Lens Studio and spread understanding about the Spectacles wearable AR technology, PITCH STUDIOS™ was commissioned to design + develop a custom AR world lens, through a creative concept that authentically represented our personal visual tone and ethos.
the lens Celestial Float was inspired by feelings of intimacy: desire, seduction and connection, representing an emotion that can only exist inside a digital utopia... the objects within the lens are aimed to evoke that sense of fluidity that comes with digital intimacy, they can almost be touched.
the lens Celestial Float was inspired by feelings of intimacy: desire, seduction and connection, representing an emotion that can only exist inside a digital utopia... the objects within the lens are aimed to evoke that sense of fluidity that comes with digital intimacy, they can almost be touched.
CREDITS
creative direction, 3D design, animation, Lens development
Christie Morgan, Chris Golden (under PITCH STUDIOS™)
sound design
Lewis Cancut
creative direction, 3D design, animation, Lens development
Christie Morgan, Chris Golden (under PITCH STUDIOS™)
sound design
Lewis Cancut