PUMA x DUA LIPA
for the first collaboration between sportstyle brand PUMA and pop artist Dua Lipa, I was commissioned to create a custom AR filter using the iconic butterfly Dua logo.
we worked initally with a vector illustration of the logo, modelled this in 3D and then rigged the model to act like a real life butterfly - carefully placed on the side of the cheek where we imagined the butterfly would land if it were flying in AR space.
the filter was published on Puma’s Instagram, alongside the launch of the capsule collection.
we worked initally with a vector illustration of the logo, modelled this in 3D and then rigged the model to act like a real life butterfly - carefully placed on the side of the cheek where we imagined the butterfly would land if it were flying in AR space.
the filter was published on Puma’s Instagram, alongside the launch of the capsule collection.
CREDITS
creative direction, creative production
Christie Morgan (under PITCH STUDIOS™)
3D modelling, animation, Spark AR development
Pau Jiménez
creative direction, creative production
Christie Morgan (under PITCH STUDIOS™)
3D modelling, animation, Spark AR development
Pau Jiménez